Majid Jordan

Lore & Background

Their integration into the XO family was not merely commercial but artistic; they were chosen because their vocal textures complemented Abel's production style without mimicking it. In the lore of the label, they function as kindred spirits who understand the specific language of synthesizers and reverb that defines the franchise. They are often seen in the background of the collective's mythology, supporting the main narrative while adding depth to the world's emotional landscape.

In Their Own Story

The neon rain slicked the pavement outside the OVO warehouse as Majid adjusted his headphones, listening to the final mix. Jordan stood by the window, watching the city lights blur into streaks of gold and violet. Inside, the air hummed with the low-end thump of a new beat Abel had sent over earlier that night. It wasn't just a song; it was another chapter in their shared story, a sonic signature that would soon echo through the speakers of every club in the city.

Reader's Guide

The duo consists of Majid Al Maskati and Jordan Ullrich, two artists who rose to prominence after being discovered by The Weeknd. Their primary contribution to the lore is their ability to blend soulful vocals with modern electronic production, a style that became a staple for the XO label. They have frequently collaborated on Abel's projects, lending their voices to background harmonies and co-writing credits on major albums. This close working relationship highlights the collaborative nature of the collective, where artists push each other to new creative heights. While they maintain their own discography, their identity is often linked to the broader XO aesthetic. They represent a softer, more accessible side of the brand, proving that the universe extends beyond just one central figure.

Did You Know?

• Majid Jordan were first signed to OVO Sound in 2013, then later collaborated with XO.
• The duo frequently appears in the production credits of Abel Tesfaye's major studio albums.
• Their musical style helped transition the XO sound from raw underground mixtapes to polished pop-R&B.